client LinkedIn
project 4 story workplace building
scope Inbug installation, Environmental Graphics, Signage
complete 2019
Each graphic artwork in the building follows a common thread story represented by one of three modes of communication and collaboration: analogue, human and digital. The artwork and wayfinding used a gradient color scheme per floor.
LinkedIn’s three-dimensional “InBug” is composed from a blend of common and sustainable materials—blue cords, threaded frames, acrylics and painted woods—the combined layers represent the common thread story represented throughout the building.
“It’s all about the process” was a brand message showcased to reinforce LinkedIn’s culture. The layers of different typography enforce the idea of process.